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Tuesday, September 26, 2017

Annenberg Leadership and Management Speaker Series:
Ray Velez, CTO, Razorfish

7:00 - 8:00 PM
Drinkward Recital Hall
Harvey Mudd College
320 East Foothill Blvd.
claremont, 91711
Map this location.
(909) 607-0943

"Marketing Experiences With Machine Learning - Fairness and Accuracy" A growing portion of company communication to customers depends on artificial intelligence and machine learning. Brands are heavily invested in technologies that automatically find consumers and dynamically create messages for those consumers, without human involvement. Programmatic technologies decide where to place ads, dynamic creative decides what that message looks like, cognitive and conversational technologies are starting to present a consumer "voice." Ray Velez will consider the question: How do we provide the leadership to ensure that our messages and choices align with our values when algorithms decide who and what to message? Velez manages the company's capabilities in web cross-platform technology architecture and development and oversees the technology community across the company. He is known widely for his ability to rethink and shape business organizations in a new age of customer empowerment.

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